Category: Case Study
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What Music Do Zimbabweans Spend Money On?
What can 10 000 data points we have collected and analysed tell us about the spending habits of those willing to pay for the music that they listen to? I hope I don’t need to tell you that most people do not buy music. We have gathered and presented this data repeatedly. There are all…
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Why Music Streaming and Sales are Stalling in Africa
The Premise: People don’t buy music anymore Having worked on some form of musical marketing or data analytics for the last 24 months or more, my premise is that people are spending less and less on music. I’ll start at home, I spend about $8 a month on music. This goes to an Apple Music…
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Merchandise like Tehn Case Study
How to Merchandise Like Tehn So we are rewriting an article that we published a while ago. Our website was subsequently hacked, and we lost that and other pieces of content. The title says it all. We are giving an outward assessment of Tehn Diamond’s Happy T’s merchandising move. After this was published, Tehn has…
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What we learned from Mambo: STRATEGIC DELIVERY OF PAID Music RELEASES
Releasing paid music Zimbabwe Begotten Sun once posted these words, or at least something to the effect ,”For every $200 I have put into Zim Hip Hop, I have lost $400.” That is something that resonated with me. These are words from a man who has seen, and masterminded some of the great successes…
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Best Ways To Release Music in Zimbabwe: CASE Study
HOW TO DO A GOOD PROJECT RELEASE IN ZIM: CASE STUDY Over the last 12 months we have observed, discussed, advised, been advised and learned so much from project releases within the industry. As a team of marketers and business people we believe in and champion data driven decision making. Even when you are…